According to Danya London, the head wrap has now become a staple of traditional black dress; arrays of wonderful head wraps, fashionably worn at special events, have now become a fashion statement for the black woman. In history, the head wrap was hard to come by and therefore usually worn by wealthier black men and women. Now the head wrap is an available garment for men and women of all statuses to wear.
African head wraps come in many bright bold colors that animate the face. According to Africa Imports African Business, in West Africa, head wraps are referred to as “gele” in Yoruba or “ichafu” in Ibo. Some African American women continue to wear head wraps to boast their spiritual strength.
The head wrap typically covers the hair completely. One cultural significance about the African head wrap is that African women typically secure the wrap using a knot at the base of the crown which leaves the neck and forehead exposed. Part of the reason for this is to make the facial features appear striking so that anyone that wishes to look upon an African American woman would look up at her face rather than down at her body.